Well, you might have read many articles like this and probably questioning yourself that how different and useful this article would be? OK let me clear few things before we proceed. I got no story to tell, I am just going to tell you some mistakes that I found while discussing with one of my client. When he encountered a problem with his website’s SEO, he came to me and gave some details that what tactics did he use while optimizing his website’s SEO. But those weren’t good tactics actually, he was just following wrong techniques.
Here is a bit of conversation between me and a client.
Author: How did you come to know about your mistakes?
Client: Just like everyone, I was very curious about my website’s SEO and increasing its ranking, I was eager to see my website on top of the google pages. So I followed some SEO tactics that I received from others as free-time tips. But I was wrong, Those tips nowhere helped me. When I was looking for improvement in website’s ranking, instead of getting something good, I got nothing other than worse. It was too late, when I came to know that I have ruined my website’s future.
So today I (author) am going to tell you those SEO mistakes that he (client) used to follow. In next few minutes, I am going to recall some of his mistakes, awful mistakes in fact, that have ruined all his time, money and hard work that he had invested in his website’s SEO. Finally, after a lot of hard wok, I am able to recover his website from the trouble it was about to face in the near future.
If am not wrong, many of you have already adopted these techniques unknowingly, so its better to know what are those SEO mistakes and stop following them. I have also provided the information that how worse they could effect your website.
Here are those 6 SEO mistakes which can ruin your website’s future:
1) Buying huge number of backlinks:
Its true that having numerous backlinks will increase your website’s ranking and helps to improve SEO, but it is also true that having that same number of backlinks can make your website to be black listed by search engines. lets see how, There is no problem when you build your backlinks naturally by posting your website link to other websites one by one. Search engines check each backlink carefully, if you have good backlinks then its ok. If you have bought links which are irrelevant and are previously blacklisted as spam then your website might get blacklisted too and banned permanently from search engine list. So decide what you want.
2) Over use of keywords in the article:
Search engines demand that keywords used in the article and the keywords used in the tags or custom fields should match. Its 100% true that if you have more keywords in the article then chances are there that your website or article might listed on top of google’s page, but it applies only when you have enough content in your article or website. For example: If you have wrote an article of 500 words on Blogging, use the keyword ‘blogging’ not more than 70-80 times in the article.
3) Paid submission to web directories:
People often use this techniques to build their websites backlinks. Yes, submitting the website to directories is a good method of building backlinks but one should submit their website to good directories only. If you’re going for paid submission to directories, then before that do check for the genuineness of the web directory and it’s user reviews otherwise only worse can happen to your website as explained in the 1st mistake.
4) Irrelevant title,tags and content:
We have already discussed that title, tags and content keywords of an article should match each other. But people often use irrelevant or confusing keywords to draw visitor’s attention (this technique only works when you have enough web traffic and if you don’t need visitor’s through organic search), but it confuses search engines also, Serch engine’s select the articles only when they have their keywords match.
5) Using Lengthy post title (by thinking it would help search engines):
There’s a misbelief, ‘People often claim and use lengthy post title to cover more categories by thinking that if search engine finds at least one keyword match to a search query then it will display our website in search results’. But it’s wrong. Search engine prefers short and sweet, clear and simple post titles. Search engine algorithm is very intelligent it crosschecks everything from ‘post titles to tags ‘, ‘keywords to content’ and ‘content quality to its quantity’. So don’t ever try to fool search engines and even if you want to give a hard try then also you can’t succeed. Because Google’s algorithm is so strong that still there’s no single report of algorithm’s preach. So its better take care of your post titles, instead of wasting your time.
6) Hiring a bad SEO company:
SEO is not a big task, even though, its better to hire an SEO but before transferring your power to an SEO expert, do take care that you have approached a good SEO practitioner. If you hire a bad SEO to perform the task for you then he again commits all these 6 mistakes (Including the 6th one also, if you hire a bad SEO then, he will instead hire an another SEO to finish that work for you) and to know the worse he can make to your website’s SEO then read this article again.
Author’s suggestion: Finally, I would like to remind you SEO is not a big deal!! you can improve your website’s SEO your own. It just needs little common sense, some basic knowledge, your effort, time and more than everything it needs your patience.